Wednesday, March 21, 2012

Nordstrom Display type

This same display was repeated three times in the Nordstom store at the Mall of America. Am I the only one who would go back and forth to each display to make sure the type written in was handmade? Probably. Wish they would've had three different mad libs. Where is the 'r' missing in "after"?

Saturday, March 10, 2012

Free People catalog

The newest catalog of Free People clothing that arrived at my house was a treat to read through. The handmade type used in many sections complimented the adventurous theme of travel to foreign lands. The photos all had an aged yellow tint to them and the paper felt like a mix of newsprint and had a waxy feel.  The Free People clothing brand did an excellent job of making me feel  like I am reading a journal rather than a catalog. The handmade type entries were perfectly scattered to keep my interest in reading the whole catalog. The photo shoot was done in Vietnam and the colors of the culture were mirrored by the clothing.